Late Thursday, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.
Although it is by no means a perfect news source, her statement seemed accurate to many. It is one of the outlets where you can find fact-based and mostly trustworthy reporting – especially during crises like the one developing in the vicinity of a New Hampshire storage facility.
An Uncertain Situation During a Business Battle
However CNN, now four and a half decades old, finds itself in a vulnerable state as two huge media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a major game of corporate ownership, not as a question of what serves the information-seeking public.
“Here is one more case of the deep structural problems with roots in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.
“It is often framed as a business story with powerful individuals as the main characters, but there is very little discussion of the societal benefit,” Pickard explained.
The Complicating Layer: The Former President
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Think back to the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is part of why he appears to favor Paramount Skydance, which has made a hostile bid.
He has grounds to like that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Future of More Instability
Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s far from a secure position. That arrangement could set up CNN for another sale. There is no finish line.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Either merger would be harmful to the country, and both should be contested by anti-trust authorities,” Wu argued.
The Bigger Challenge and a Path Forward
No matter the outcome with this particular battle, the underlying crisis remains.
“The present media landscape is a profoundly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Regulatory choices – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can tackle it.
Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is highly improbable now, but that is not to say it will not happen in the future.
Policies that support independent news organizations, aid local journalism, subsidize public media, and prevent the accumulation of media power in too few hands are within reach – they are essential for a functioning democracy.
Regarding media ownership, larger is not superior. And news organizations including CNN cannot be pieces in the latest merger game.