"A household residing in the northern part of London wants to find an remarkable and qualified instructor to assist their most junior child on his initial journey to turning into an British gentleman."
When reading this listing, you might easily overlook the term "beginning" as just a turn of phrase.
Yet, it might be the most important part of this unique job advert, as it seeks to recruit a tutor for a 12-month-old.
Hundreds of responses have already been sent in since the unnamed family published their request for the highly paid tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has received attention in the press, with several asking why?
Innovative Idea
Adam Caller, chief executive of an education consultancy, which is assisting the family in their quest, explained that despite first skepticism, he viewed the concept "forward-looking", and "innovative".
When he spoke with the family, he said they appreciated the atypical nature of their request, and how early in age their son is.
Nevertheless, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had held off until their firstborn was five, and by that age "cultural conditioning had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "comprehensive", he replied. "How you eat, the way you speak".
He said the older sibling had adopted "really subtle, body language" from the family, and had assumed their cultural ways. The family explained to him they wished to avoid history to happen again with their younger child.
The strategy: To bring in a English tutor, who must speak with RP, to guide the baby from the very start.
Subtle Influence
"Much of the development at the outset here is kind of acquired indirectly," explained the CEO.
It's through this osmosis that the family are expecting the child will pick up the English characteristics they wish to cultivate.
Adam explained the tutor needed to be someone who attended "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be performing things they don't even know they're doing, simply by nature," he said.
Cost Not Relevant
The family told him the selected educator should ideally also have understanding of or enthusiasm in horse riding, winter sports, the arts and musical activities so as to inspire the child in a wide range of hobbies.
Additionally though, he stated the family hoped the tutor to sign up the child on a range of courses so the child would be "pony-riding and starting an tool by the time they are around three years old".
In the family's minds, guiding their son grow into a "English gentleman" will bring about success and open doors.
"Considering the pros and cons of that, because it's definitely a class statement," he notes.
Yet, in spite of all this guidance in "Britishness", might the child pick up alleged cultural leaning from the international family he resides with anyway?
"Yes", answered he. "The family understand this might not succeed, but they've just taken the view of, 'let's give it a go and we should start as soon as we can', because the cost of it is not relevant," he explained.
Overly Optimistic
A number of in the tutoring industry who have similar concerns.
Another CEO, chief executive of a tutoring service, who also offer individual instructors, wrote that "the journey of becoming bicultural, or in fact, discovering oneself, is something that must be lived into, not manufactured."
He explained that he had relocated from the Far East to the Britain at the age of childhood, and had been brought up understanding and living both cultures. He progressed to be educated at the University of Cambridge.
"The concept that a single person can act as a living vessel of Britishness, an individual who can in some way transfer the qualities of a British gentleman upon a infant child, appears idealistic and unfeasible," he commented.
"Based on my background, employing a quintessentially British tutor from infancy will not instantly achieve the goal they hope for.
"I did not have such a tutor, and nevertheless I have been fortunate enough to live many of the situations they hope for their son."
He added: "The reality is, personal identity can not be forced from the outside; it must be chosen, and it must come from within."
Acquiring Englishness
Of course, English culture is something the CEO believes can be taught – and commercialized.
"I believe the fact that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
